Flashback: You are seven years old and your friend Timmy just gave you the best LEGO set for your birthday – after an afternoon dedicated to a series of simple steps, you are amazed to find that your colorful plastic blocks have somehow transformed into the coolest Millennium Falcon with functioning windows and laser guns ever. You made THAT. Confidence and a sense of accomplishment pour from your little face.
Creating this magical moment for people of all ages consistently over 60 years is one of the reasons why Brand Finance claims LEGO surpassed Ferrari as the World’s Most Powerful Brand in February 2015.
By providing a building instruction booklet with each kit, LEGO helps it’s consumer build complex things easier and faster than they could without the booklet. This strategy that helps consumers build plastic block masterpieces at seven years old can be applied to complex strategy planning of your business today.
The key to the LEGO building success is that the instruction booklet is beautifully clear. Simple visual aids provide exact expectations for each step, leaving little room for confusion.
At Soderquist Leadership, we advise companies to simplify strategy plans onto a one-page document. This short-term action plan maps out specific steps the company must take over the next 12-18 months in order to reach their complex goals. To learn more about Soderquist's approach to strategic planning, download your free guide below.
At first, some of our partners have difficulty with this transition. Somewhere along the lines, it seems people bought into the lie that complex things are better. However, when complexity creates confusion, businesses find that they are paralyzed and frustrated.
The process of simplifying your strategy creates tangible and measurable goals that instill clarity and confidence in employees, propelling the company toward success. It’s just a matter of using a simple, visual aid - a one-page action plan - to check your progress and move toward the next step.
Before you know it, the series of simple steps will create something you can be even more proud of than your Millennium Falcon made of LEGOs - a successful, growing business.
How have you simplified your strategy? We would love to hear from you! Post your questions or comments below.